"The thing that I keep coming back to with marketers is that good marketing is good story telling. How do you tell your story in terms of positioning yourself or re-positioning yourself? There are not a lot of good story telling mediums out there. Essentially, the best story telling medium out there historically has been Radio." - Jack Trout.
In this podcast, Melissa Kunde, Executive Director of PARC interviews Jack Trout, bestselling author of Re-Positioning and the world's foremost Marketing Strategist.